Clint Stapleton is the Director of Digital Marketing at Relevance Advisors. Clint previously worked in Las Vegas for Caesars Entertainment, a leader in the casino-entertainment industry, where he was one of the initial members of an in-house paid search team that was responsible for developing the search strategy for brands such as Caesars Palace, Harrah’s, Horseshoe, Flamingo, and Planet Hollywood Resort and Casino. In his role, Clint was primarily responsible for the optimization of campaigns, ad operations, vendor management, and campaign analysis. Clint has also been heavily involved in website optimization, attribution modeling, and content strategy.
Clint’s expertise includes DoubleClick, Adobe Analytics, Kenshoo, Google AdWords, and Bing Ads. He has also has experience with attribution platforms, metasearch, display advertising, and paid social platforms.
Clint has earned three degrees from the Haslam School of Business at the University of Tennessee with a B.S. in Business Administration, a Masters in Accounting, and an MBA in Marketing.