At the start of the year, Google announced that it would make changes to their Ad Grants program, which has historically provided grants of up to $10,000 for non-profits to use in AdWords. First reported by Robert Brady on Clix Marketing blog,...
Over the past few years, we’ve seen some major innovations that have paved the way for exciting new opportunities in search engine optimization. The updates that we’ve seen take place recently in areas such as artificial intelligence, local...
As I wrap up the last week of my summer internship, I’ve had the opportunity to reflect on my time here with Relevance Advisors as a Digital Marketing Intern. The past 3 months have been everything I could have ever asked for and more, and I couldn’t...
For many popular search queries, there are no organic listings above the fold on a mobile device. That means that if you are a company that competes in those categories, you have to buy ads on Google if you want to show up in a top position. The nature...
When used properly, lightboxes can be an effective way to interact and communicate with your audience without losing original page content. However, when misused, they can be confusing and discouraging for customers – even resulting in lost...
Updates on Google’s (and Other’s) Newest Feature: The Buy Button Earlier last month, Google announced the testing of a “Buy Button” on search result pages. Two more companies were quick to follow suit – Instagram and Pinterest each...
Building For the Next Moment In their latest Livestream earlier this month, AdWords focused their attention on the importance of mobile advertising. They revealed that 93% of customers who researched a product on their smartphone went on to purchase....
Google announced its addition of Dynamic Structured Snippets to search ads. This additional text highlights industry specific, structured information about your products and services and serves as a way for users to see what type of information is listed...
In the past, Google has made the proper changes to allow sites to be viewed on modern devices. Now, they are making it easier for users to discover more mobile-friendly content. On April 21st, mobile-friendliness will be integrated as a ranking factor,...
SEO is no longer about meta tags and PageRank. Yes, on-page optimization and links still matter, but there is so much more. The current landscape of SEO is about content, trust and authenticity – it’s about building a strong brand that is...