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August 26, 2020
Using Pinterest Product Pins to Advertise Your Online Store

For online retailers looking to expand their brand presence and target potential shoppers who are already interested in similar products to theirs, Pinterest is a wonderful platform to advertise on.  Although it hasn’t always seemed big enough to compete with the likes of other major social media platforms, many people do not realize that Pinterest, […]

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August 18, 2020
Michaela Berzins | 2020 Summer Internship

What is it like to be an intern at Relevance Advisors? I’m glad you asked! My name is Michaela, and I am finishing up my role as the summer 2020 intern for Relevance Advisors. Over the past ten weeks, I’ve earned Google Ad Certifications, learned how to set up and manage Google Ads campaigns, written […]

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July 29, 2020
The Magic of Marketing Automation

Calendars, agendas, reminders, alarms, and constant alerts - oh my! With so many notifications popping up in the world, it can be easy to forget about the many minute tasks of digital marketing. Lucky for us, marketing automation can save us from unnecessary stress and wasted time. Read on to learn about the power of […]

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July 22, 2020
Amazon SEO: Optimizing Your Storefront

It’s hard to deny the impact that Amazon’s e-commerce platform has had around the world. In 2018, Amazon made over 232 billion dollars, becoming the top platform for brands to sell their products on. As an ecommerce company, you know how important it is to utilize Amazon for your products. But exactly how you set […]

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July 14, 2020
How Google Merchant Center Can Improve Your Brand's Digital Marketing Presence

In the past, internet browsers looking for a product to buy online would have to search for the product in Google and click on each of the search results to see if indeed that website (1) had a product they were looking for at the right price, size, color, style, etc. and (2) had a […]

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March 18, 2020
An Online Retailer's Beginning Guide to Youtube SEO

Why You Should Be Creating Youtube Content: Creating Youtube content and advertisements is one of the best online marketing decisions that you could make for your brand today.  Youtube has created the second largest search engine and largest video streaming platform in the world, giving your brand the opportunity to showcase yourselves to a wide […]

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March 11, 2020
The Power of Social Media Influencers

In a world where the internet is easily kept in our bag, on our wrist, and in our back pocket, it’s easier than ever for people to stay connected. With such frequent and accessible connections, it’s no surprise that people are deeply invested in social media platforms. Digital consumers spend nearly 2.5 hours on social […]

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March 5, 2020
Top Tips for Increasing Traffic Through Keyword Research

Source: TapClicks (Link) Did you know that the first search on the first page of Google results has a click-through-rate of over 37%, while the 4th position only has a CTR of 3.63%? This demonstrates what many marketers already know- a higher rank on Google aligns with a higher number of clicks. But how do […]

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February 25, 2020
Understanding Instagram's Shopping Functionality And How It Affects E-Commerce Marketing

Before the recent beta-release of Instagram Shopping, Instagram users visiting the profiles of retail brands on the platform were only able to view images and videos of products, with captions directing Instagram users to the website link in their profile bio.  That link would take you out of the Instagram application in order to view […]

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February 11, 2020
7 Ways LinkedIn Can Drive Online Sales

As our digital world progresses, it’s important to stay up with the times - and we’re talking more than just refreshing your Facebook feed every half-hour. There are currently 9 billion content impressions on LinkedIn every week, meaning that if your company is active on LinkedIn, then there’s a good chance that your company is […]

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