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Our Experts Share Industry Updates.
February 23, 2021
The Genius of a Drip Campaign

Imagine you’re shopping for a new bike online. After hours of searching, you come across the perfect product and begin the checkout process. Before you make your purchase, however, you’re invited to sign up for a mailing list. You decide to subscribe, and immediately, an email pops up in your inbox welcoming you to the […]

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January 12, 2021
You Need These Things on Your Product Page

The content and layout of a product page are some of the most important aspects of an effective e-commerce site. As an online retailer, your main goal is to maximize your conversions, and an optimized product page can make all the difference. Still, the benefits go beyond just sales; proper pages can increase brand awareness, […]

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December 22, 2020
How to Use Instagram Stories to Promote Your Business

Instagram has millions of users worldwide, making it a must for any business looking to improve its social media presence. Though known as a platform for posting pictures and short videos on a permanent feed, the app offers another way to share content that you may have overlooked. Instagram Stories were introduced back in 2016. […]

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August 26, 2020
Using Pinterest Product Pins to Advertise Your Online Store

For online retailers looking to expand their brand presence and target potential shoppers who are already interested in similar products to theirs, Pinterest is a wonderful platform to advertise on.  Although it hasn’t always seemed big enough to compete with the likes of other major social media platforms, many people do not realize that Pinterest, […]

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August 18, 2020
Michaela Berzins | 2020 Summer Internship

What is it like to be an intern at Relevance Advisors? I’m glad you asked! My name is Michaela, and I am finishing up my role as the summer 2020 intern for Relevance Advisors. Over the past ten weeks, I’ve earned Google Ad Certifications, learned how to set up and manage Google Ads campaigns, written […]

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July 29, 2020
The Magic of Marketing Automation

Calendars, agendas, reminders, alarms, and constant alerts - oh my! With so many notifications popping up in the world, it can be easy to forget about the many minute tasks of digital marketing. Lucky for us, marketing automation can save us from unnecessary stress and wasted time. Read on to learn about the power of […]

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July 22, 2020
Amazon SEO: Optimizing Your Storefront

It’s hard to deny the impact that Amazon’s e-commerce platform has had around the world. In 2018, Amazon made over 232 billion dollars, becoming the top platform for brands to sell their products on. As an ecommerce company, you know how important it is to utilize Amazon for your products. But exactly how you set […]

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July 14, 2020
How Google Merchant Center Can Improve Your Brand's Digital Marketing Presence

In the past, internet browsers looking for a product to buy online would have to search for the product in Google and click on each of the search results to see if indeed that website (1) had a product they were looking for at the right price, size, color, style, etc. and (2) had a […]

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March 18, 2020
An Online Retailer's Beginning Guide to Youtube SEO

Why You Should Be Creating Youtube Content: Creating Youtube content and advertisements is one of the best online marketing decisions that you could make for your brand today.  Youtube has created the second largest search engine and largest video streaming platform in the world, giving your brand the opportunity to showcase yourselves to a wide […]

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March 11, 2020
The Power of Social Media Influencers

In a world where the internet is easily kept in our bag, on our wrist, and in our back pocket, it’s easier than ever for people to stay connected. With such frequent and accessible connections, it’s no surprise that people are deeply invested in social media platforms. Digital consumers spend nearly 2.5 hours on social […]

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