LightBox Do’s and Dont’s

When used properly, lightboxes can be an effective way to interact and communicate with your audience without losing original page content. However, when misused, they can be confusing and discouraging for customers – even resulting in lost...

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Just Buying Time

Updates on Google’s (and Other’s) Newest Feature: The Buy Button Earlier last month, Google announced the testing of a “Buy Button” on search result pages. Two more companies were quick to follow suit – Instagram and Pinterest each...

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AdWords Livestream 2015

Building For the Next Moment In their latest Livestream earlier this month, AdWords focused their attention on the importance of mobile advertising.  They revealed that 93% of customers who researched a product on their smartphone went on to purchase....

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Bing Ads Connect Event

Our team recently attended Microsoft’s Bing Ads Connect event. This informational event connected companies, like ours, that specialize in paid search advertising with experienced Microsoft search marketers. It was a great opportunity to personally get...

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