For many popular search queries, there are no organic listings above the fold on a mobile device. That means that if you are a company that competes in those categories, you have to buy ads on Google if you want to show up in a top position. The nature...
When used properly, lightboxes can be an effective way to interact and communicate with your audience without losing original page content. However, when misused, they can be confusing and discouraging for customers – even resulting in lost...
Updates on Google’s (and Other’s) Newest Feature: The Buy Button Earlier last month, Google announced the testing of a “Buy Button” on search result pages. Two more companies were quick to follow suit – Instagram and Pinterest each...
Building For the Next Moment In their latest Livestream earlier this month, AdWords focused their attention on the importance of mobile advertising. They revealed that 93% of customers who researched a product on their smartphone went on to purchase....
Google announced its addition of Dynamic Structured Snippets to search ads. This additional text highlights industry specific, structured information about your products and services and serves as a way for users to see what type of information is listed...
In the past, Google has made the proper changes to allow sites to be viewed on modern devices. Now, they are making it easier for users to discover more mobile-friendly content. On April 21st, mobile-friendliness will be integrated as a ranking factor,...
SEO is no longer about meta tags and PageRank. Yes, on-page optimization and links still matter, but there is so much more. The current landscape of SEO is about content, trust and authenticity – it’s about building a strong brand that is...
Our team recently attended Microsoft’s Bing Ads Connect event. This informational event connected companies, like ours, that specialize in paid search advertising with experienced Microsoft search marketers. It was a great opportunity to personally get...
Search Engine Land reported this month that advertising spend on mobile is expected to overtake desktop as soon as next year. By 2018, mobile is expected to account for over 76% of all search spending. This is an important reminder for those...
In July, Google announced the ability to link Google My Business accounts (previously known as Google Places) and AdWords accounts. This allowed for all business locations to be managed through Google My Business and eliminated the need to set up...