What are Virtual Reality and Augmented Reality? Virtual reality is an immersive experience that mimics a user’s reality, while augmented reality adds digital components to a viewer’s screen. Virtual reality and augmented reality, often abbreviated as VR/AR, can combine for a mixed real and digital experience. This blog post will examine the rise of VR/AR, […]

Ensuring that your online retailer’s Instagram profile is registered as a business account rather than the standard individual account is vital to optimizing your brand’s social media marketing potential.  Marking your profile as a business account indicates to viewers the purpose of your page with a category label under your name, but also hyperlinked location, […]

With over 610 million members and 30 million companies represented, it’s no wonder why LinkedIn has become one of the most valuable platforms for businesses. LinkedIn is not only a great tool for building company awareness, but a hotspot for business to business interactions due to its industry-focused content and professional nature. As more businesses […]

With a user base of 291 million and growing, Pinterest is a marketing platform that is too influential to overlook. Pinterest offers huge potential for e-commerce marketing as users conduct over 2 billion searches each month. Whether users know exactly what they are looking for or are perusing the platform in their free time, Pinterest […]

Conversion rate is a powerful measurement tool that provides valuable insight into the behavior of your website’s visitors. Calculating the conversion rate -- the percentage of website visitors who complete a desired action -- can be highly beneficial in determining how effective your website is in accomplishing your business goals. Whether the goal of each […]

Google AdWords remains the "number 1" choice for most advertisers and brands looking to quickly and effectively promote their products or services on the ever-so-competitive web. Here’s why: Google display campaigns reach 90% of global internet users. And on an average, buyers who have seen display ads are 155% more likely to search for the […]

  Meet our newest partner, Team Wendy. We're excited to work with such a cutting-edge and inspiring company. Team Wendy's mission is to research, develop, design and deliver the most innovative, protective and impact-mitigating products and technologies on the market today. Additionally,  they partner with world-class universities and organizations to research the causes and prevention […]

How Marketers Can Adapt to the Rise of Voice Search In recent years, voice search has taken center stage in the world of marketing. Today, users make more than one million voice searches each month, and 40% of adults now use at least one voice search per day. This makes sense when you think about […]

E-commerce is more than just the digital marketplace for your online business’s product or service, it serves as the online store for all audiences to reach your company. You can access your e-commerce site’s data in Google Analytics to target audiences’ behavior and improve users' interaction on your site. But how do e-commerce businesses use […]

What is SEO? With all the marketing strategies you hear about these days, Search Engine Optimization (SEO) is one you might want to take note of. SEO helps you appear higher in an internet search and therefore maximizes the number of visitors to your website or your business's landing page. In fact, 61% of marketers […]