For online retailers looking to expand their brand presence and target potential shoppers who are already interested in similar products to theirs, Pinterest is a wonderful platform to advertise on. Although it hasn’t always seemed big enough to compete with the likes of other major social media platforms, many people do not realize that Pinterest, […]
What is it like to be an intern at Relevance Advisors? I’m glad you asked! My name is Michaela, and I am finishing up my role as the summer 2020 intern for Relevance Advisors. Over the past ten weeks, I’ve earned Google Ad Certifications, learned how to set up and manage Google Ads campaigns, written […]
Calendars, agendas, reminders, alarms, and constant alerts - oh my! With so many notifications popping up in the world, it can be easy to forget about the many minute tasks of digital marketing. Lucky for us, marketing automation can save us from unnecessary stress and wasted time. Read on to learn about the power of […]
It’s hard to deny the impact that Amazon’s e-commerce platform has had around the world. In 2018, Amazon made over 232 billion dollars, becoming the top platform for brands to sell their products on. As an ecommerce company, you know how important it is to utilize Amazon for your products. But exactly how you set […]
In the past, internet browsers looking for a product to buy online would have to search for the product in Google and click on each of the search results to see if indeed that website (1) had a product they were looking for at the right price, size, color, style, etc. and (2) had a […]
Why You Should Be Creating Youtube Content: Creating Youtube content and advertisements is one of the best online marketing decisions that you could make for your brand today. Youtube has created the second largest search engine and largest video streaming platform in the world, giving your brand the opportunity to showcase yourselves to a wide […]
In a world where the internet is easily kept in our bag, on our wrist, and in our back pocket, it’s easier than ever for people to stay connected. With such frequent and accessible connections, it’s no surprise that people are deeply invested in social media platforms. Digital consumers spend nearly 2.5 hours on social […]
Source: TapClicks (Link) Did you know that the first search on the first page of Google results has a click-through-rate of over 37%, while the 4th position only has a CTR of 3.63%? This demonstrates what many marketers already know- a higher rank on Google aligns with a higher number of clicks. But how do […]
Before the recent beta-release of Instagram Shopping, Instagram users visiting the profiles of retail brands on the platform were only able to view images and videos of products, with captions directing Instagram users to the website link in their profile bio. That link would take you out of the Instagram application in order to view […]
As our digital world progresses, it’s important to stay up with the times - and we’re talking more than just refreshing your Facebook feed every half-hour. There are currently 9 billion content impressions on LinkedIn every week, meaning that if your company is active on LinkedIn, then there’s a good chance that your company is […]
