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Our Experts Share Industry Updates.
July 27, 2021
3 Ways to Improve SEO on Your Website in 2021

As the online world continues to become more and more mobile, it is necessary to ensure that your business is prepared to serve customers both at home and on the go. The world changed drastically in 2020, and the stats on mobile device use reflect that change. The global average time spent on mobile devices […]

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July 20, 2021
Leveraging Google Analytics for Your Small Business

Google Analytics, a free service designed to help businesses analyze data and make smarter decisions, can be a powerful tool for small businesses and nonprofits. This tool can help answer questions such as which pages your target market is or isn’t visiting, which social media campaigns drive more traffic to your site, and if your […]

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July 6, 2021
How to Effectively Market to Gen Z

Gen Z, the generation born between 1996 and 2012, is a unique and important cohort to which companies should be marketing. Most social media influencers are a part of this group and are important opinion-makers when it comes to fashion, beauty, technology, and other categories. This group has grown up in a unique environment: one […]

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June 28, 2021
Advertising Your Business on Google Maps

Throughout the past few years, Google Maps has been growing in popularity as an avenue for local businesses to advertise to potential customers, and rightfully so. Google Maps Ads is a great way to reach on-the-go users who are ready to buy. Learn how you can take advantage of Google Maps Ads’ features.   How […]

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June 14, 2021
How the Pandemic Has Changed Marketing Forever

2020 was a difficult year to say the least. The devastation of COVID-19 has drastically affected people’s day-to-day lives, and that impact of those effects is still being felt even as the pandemic nears its conclusion. We may very well be entering a “new normal,” and the digital marketing landscape is no exception. As we […]

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May 26, 2021
Meet Our Summer 2021 Intern

Hello! My name is Mia McKee and I'm the Summer 2021 Digital Marketing Intern at Relevance Advisors. I am a Washington, D.C. native but have spent the last four years at the University of Alabama. Although I earned my Bachelor’s of Science in Kinesiology, I have decided to pursue a career in advertising. I was […]

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May 11, 2021
Instagram's Latest E-Commerce Features

A few weeks back, Instagram users noticed a few major changes in the latest update. The button used to add a new post, once situated in the bottom center of the screen, has been pushed to the top left corner. In its place is a “Reels” button, undoubtedly the company’s response to the increasingly-popular social […]

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April 28, 2021
Pink Ribbon Girls

At Relevance Advisors, interns are given the opportunity to perform an audit for a nonprofit. Our spring 2021 intern, Clara, discusses her experience with Pink Ribbon Girls below. -- As a digital marketing intern with Relevance Advisors this Spring, I had the opportunity to work with the nonprofit, Pink Ribbon Girls, an organization who provides […]

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March 24, 2021
The Power of a Good Audio Ad

If you listen to the radio, stream music, or subscribe to podcasts, chances are you’ve heard an audio ad. Unlike more visual methods of advertising, this type of ad relies heavily on stellar voice work, sound effects, music, and messaging to capture the attention of listeners. Despite the popularity of audio ads, they’re often overlooked […]

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March 16, 2021
E-Commerce Strategists: Stop Ignoring TikTok

TikTok, a popular social media app, was released in September 2016. Since then, it has truly taken the world by storm, with over 730 million user downloads in 2019 alone. Given its increasing popularity, it’s important for e-commerce brands to consider the app when thinking about their social media presence. An Introduction to TikTok TikTok […]

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