With over 610 million members and 30 million companies represented, it’s no wonder why LinkedIn has become one of the most valuable platforms for businesses. LinkedIn is not only a great tool for building company awareness, but a hotspot for business to business interactions due to its industry-focused content and professional nature. As more businesses join LinkedIn every day, it’s important for your company to keep up with the B2B interactions occurring on this business-focused platform. Interested in learning more about the benefits of LinkedIn? We’ve defined five reasons for your business to take advantage of this growing network. Read on to learn why your B2B company should utilize LinkedIn for future lead generation.
What do you get when you add your CV to Facebook and remove the family photos and Buzzfeed quizzes? LinkedIn, a platform designed specifically for businesses and business professionals. Thanks to LinkedIn’s targeted audience and user base, it’s easier for your company to connect with relevant industries and active consumers without extraneous content. That’s why an overwhelming 91% of marketing executives choose LinkedIn when asked where they find relevant, high-quality content. When compared to other social media platforms, LinkedIn creates more traffic than Twitter and Facebook combined because of its focus on business. Wave goodbye to the days of searching through and scrolling past unrelated content. LinkedIn has made it easier than ever to reap the benefits of a social platform.
Source: Sumo
In order for your business to grow in your industry, it’s a good idea to know about your industry. With LinkedIn’s customizable feed, you can easily learn about your competitors, explore potential partners, and keep up to date with industry-related news. This makes sense, considering LinkedIn is one of the most popular business-focused platforms available. Lucky for us, LinkedIn is best suited for business-to-business interactions. After all, the top ten most liked pages on LinkedIn are B2B companies, and a whopping 94% of B2B marketers use LinkedIn to distribute content. With all of this industry-specific content being shared, it’s clear that LinkedIn is a powerful tool for any B2B company to connect.
Beyond the basic information displayed on your company’s LinkedIn account, account viewers can also easily interact with your company’s website and employee profiles, which can provide other companies with a deeper look into your business values, services, and past work. Additionally, LinkedIn allows your company to share content like white papers, blogs, and reports. This creates a dynamic, relevant flow of information that can pull in potential leads from your industry. That’s why 97% of B2B marketers used LinkedIn to share content. Between easy access to your company’s website and the ability to share a consistent stream of content, LinkedIn can give your business the exposure it needs to grow.
With over 260 million active users on LinkedIn, a plethora of new content, connections, and opportunities are always just a few clicks away.
Credit: IronPaper
Whether you’re a small business owner, a corporate executive, or a college student trying to land their first internship, you’ll surely benefit from the connections you create on LinkedIn. Lucky for B2B companies, 61% of activities on LinkedIn are industry networking activities, making LinkedIn a great platform to connect with other businesses. Thanks to LinkedIn’s recommended connections column, your connections won’t remain stagnant either. LinkedIn constantly recommends profiles with similar interests and mutual connections, making it easy for your business to interact with potential leads. With this in mind, it’s no surprise that 93% of B2B marketers now consider LinkedIn to be the most effective site for lead generation.
Source: Design Lobby
Let’s face it: The moment that you visit a company’s blank Instagram profile or lackluster Facebook page, you lose confidence in the company. With social media playing such a massive role in today’s marketing, it’s crucial to have a strong digital presence in order to generate leads. A strong digital presence means consistent posts, updates, and interactions. Thankfully, LinkedIn’s content sharing features can help you do just that. Having tracked over 9 billion content impressions, it’s evident that LinkedIn is able to make your business seem present, active, and visible all while feeling accessible to your target audience. Over 80% of B2B leads generated through social media come from LinkedIn, so it’s time for your B2B company to let LinkedIn do the talking!
