As our digital world progresses, it’s important to stay up with the times - and we’re talking more than just refreshing your Facebook feed every half-hour. There are currently 9 billion content impressions on LinkedIn every week, meaning that if your company is active on LinkedIn, then there’s a good chance that your company is gaining exposure to potential leads. Learn how to make that good chance a great chance by following these 7 tips to boost your online sales through LinkedIn.
The first step to creating a successful LinkedIn account is to give it some good ole’ TLC. As a platform that generates more leads than Twitter and Facebook combined, LinkedIn is definitely not the social media platform to neglect. Be sure to keep your company’s profile up-to-date with information and follow a consistent posting schedule if you’re looking to make the most out of potential leads. If you’re short on time, we suggest prioritizing LinkedIn over other social platforms - you’re bound to notice a difference in your sales.
Don’t just tell a story, show it! Include infographics, photographs, videos, and data in your posts. One study found that LinkedIn articles with exactly 8 images receive significantly more views, so be sure to see what balance works best for your company. Besides, digital marketers estimate that the average person is exposed to about 4,000 to 10,000 advertisements every day. With numbers that overwhelming, it’s crucial for your content to stand out amongst the crowd in order to generate the most online sales.
Between your profile photo, background photo, and summary, there are many opportunities to showcase your company’s values, brand, and area of expertise. Simply adding a logo to your company’s profile increases profile visits by six times, so take the time to create a complete LinkedIn profile for your business. According to LinkedIn, companies with complete information attract 30% more weekly views than companies without finished profiles. These details will also provide a deeper insight into your company, thus enabling potential leads to build trust and confidence.
Over 60% of users access LinkedIn on mobile devices. Did you know that this impacts your profile’s character limits on mobile devices? For B2B companies, this is especially important as mobile influences account for over 40% of revenue for B2B organizations; a number that is expected to skyrocket in the upcoming years. Before finalizing your company’s profile, remember to view it on multiple devices to ensure the best user experience.
Source: Boston Consulting Group
Be intentional with your words. LinkedIn members have the ability to search by keywords, so in order to attract more visits to your site, be sure to lead with relevant keywords and phrases. These keywords should reflect your company’s industry focus, target audience, and mission. But before you finishing crafting your content, remember to add a call-to-action! Whether its “Learn More” or “Shop Now,” calls-to-action help direct your target audience towards online sales.
Much like most networking, LinkedIn is not a one-way street of connection. In order to gain exposure for your profile, reach out by joining LinkedIn groups that are relevant to your industry. This way, when LinkedIn users search in a crowded market, your company is easier to find and more likely to be trusted. Better yet, start your own group! If your market is crowded, devise your own niche group to gain a competitive advantage, thus attracting more views and driving more people to your site.
Does your company’s site have a share button? It should! By adding a share button to your business’ LinkedIn page, you’re allowing your content to be viewed by a greater audience without exerting any additional effort. With a simple plugin, this trick will expose your company to countless potential customers. Don’t be afraid to add links, too! Your business’ LinkedIn profile should provide a link to your company’s website to provide LinkedIn users with easy access to information, products, and services.