Building For the Next Moment
In their latest Livestream earlier this month, AdWords focused their attention on the importance of mobile advertising. They revealed that 93% of customers who researched a product on their smartphone went on to purchase. With Google being a primary catalyst in fulfilling those “I want-to-know”, “I want-to-do” and "I want-to-buy moments", they have worked hard to develop new tools and applications to help marketers take advantage of the increasing usage of mobile devices. Their newest addition to their mobile advertising platform? A new search ad format on mobile devices that features high-resolution photos with carousel swiping, basic information, links to local sellers, and in certain cases, current pricing from competitive sources and ratings. Though this feature is currently only limited to Automotive and Hotel Ads, it hints at what lies in the near future for mobile search advertising.
Newest Tools and Future Plans
Google has also announced a few new tools that are in the works for AdWords marketers. These include:
If you’d like to learn more about these new updates, be sure to check out and follow Google’s blog.