As our digital world progresses, it’s important to stay up with the times - and we’re talking more than just refreshing your Facebook feed every half-hour. There are currently 9 billion content impressions on LinkedIn every week, meaning that if your company is active on LinkedIn, then there’s a good chance that your company is gaining exposure to potential leads. Learn how to make that good chance a great chance by following these 7 tips to boost your online sales through LinkedIn.

1. Give it Your Attention

The first step to creating a successful LinkedIn account is to give it some good ole’ TLC. As a platform that generates more leads than Twitter and Facebook combined, LinkedIn is definitely not the social media platform to neglect. Be sure to keep your company’s profile up-to-date with information and follow a consistent posting schedule if you’re looking to make the most out of potential leads. If you’re short on time, we suggest prioritizing LinkedIn over other social platforms - you’re bound to notice a difference in your sales.

2. Show a Story

Don’t just tell a story, show it! Include infographics, photographs, videos, and data in your posts. One study found that LinkedIn articles with exactly 8 images receive significantly more views, so be sure to see what balance works best for your company. Besides, digital marketers estimate that the average person is exposed to about 4,000 to 10,000 advertisements every day. With numbers that overwhelming, it’s crucial for your content to stand out amongst the crowd in order to generate the most online sales.

Source: OkDork

3. Craft Your Persona

Between your profile photo, background photo, and summary, there are many opportunities to showcase your company’s values, brand, and area of expertise. Simply adding a logo to your company’s profile increases profile visits by six times, so take the time to create a complete LinkedIn profile for your business. According to LinkedIn, companies with complete information attract 30% more weekly views than companies without finished profiles. These details will also provide a deeper insight into your company, thus enabling potential leads to build trust and confidence.

4. Be Mobile-Minded

Over 60% of users access LinkedIn on mobile devices. Did you know that this impacts your profile’s character limits on mobile devices? For B2B companies, this is especially important as mobile influences account for over 40% of revenue for B2B organizations; a number that is expected to skyrocket in the upcoming years. Before finalizing your company’s profile, remember to view it on multiple devices to ensure the best user experience.

Source: Boston Consulting Group

5. Construct Intentional Content

Be intentional with your words. LinkedIn members have the ability to search by keywords, so in order to attract more visits to your site, be sure to lead with relevant keywords and phrases. These keywords should reflect your company’s industry focus, target audience, and mission. But before you finishing crafting your content, remember to add a call-to-action! Whether its “Learn More” or “Shop Now,” calls-to-action help direct your target audience towards online sales.

6. Take Advantage of Groups

Much like most networking, LinkedIn is not a one-way street of connection. In order to gain exposure for your profile, reach out by joining LinkedIn groups that are relevant to your industry. This way, when LinkedIn users search in a crowded market, your company is easier to find and more likely to be trusted. Better yet, start your own group! If your market is crowded, devise your own niche group to gain a competitive advantage, thus attracting more views and driving more people to your site.

Source: Sumo

7. Don’t Forget Connecting Features

Does your company’s site have a share button? It should! By adding a share button to your business’ LinkedIn page, you’re allowing your content to be viewed by a greater audience without exerting any additional effort. With a simple plugin, this trick will expose your company to countless potential customers. Don’t be afraid to add links, too! Your business’ LinkedIn profile should provide a link to your company’s website to provide LinkedIn users with easy access to information, products, and services.

Source: LinkedIn

If you’ve been searching for a social platform where users value professional information, then look no further. LinkedIn is undoubtedly one of the most valuable resources for B2B marketers. If you’re already on LinkedIn, implement these features and follow these actions to help boost your online sales. Curious for more ways for your business to turn LinkedIn to a Lead Generator? Drop us a note below!

Last year, Google announced a new streamlined process that shows your products to customers, at no additional cost to the seller, in unpaid (non-ad) product results in places like Google Search and Google Images. Showing potential customers accurate and updated product information is essential to successful shopping journeys on Google. This new platform makes it even easier, and more cost-effective, to expand your reach and catch the attention of potential customers across varying platforms. 

Google launched a new way for customers in the United States to explore apparel and accessory options in a visually stimulating way through Google Search Information is pulled from product data taken from various crawls from across the web. The main goal with this is to more readily and accurately connect merchants with shoppers who are looking for the products they sell. 

Merchants that sell products in these categories and meet Google’s policy guidelines are able to show their products in a visually rich way on Google Search and other platforms across Google. Google is currently working on expanding this experience to reach other industries and product categories.

The new ways for sellers to provide information to improve results for shoppers include: 

These added solutions give sellers multiple options to better reach and inform potential customers about products as they shop across Google platforms. 

How to show your products on Surfaces Across Google 

Surfaces Across Google allows people to see product information from your store on varying Google surfaces like Images, Shopping, Lens, and Search. Google offers this program to eligible participating sellers for free. 

To be considered eligible, participating merchants must follow the policies to show products on Surfaces Across Google and meet at least one of the two following criteria:

Best practices for showing products on Surfaces Across Google

*Create a product feed

This feature enables merchants who submit a product feed to Google for the first time to enable their products to appear on Surfaces Across Google. 

The required characteristics to show your inventory on surfaces across Google are:

*Add the availability attribute 

It is highly recommended that the availability characteristic is added. Without it, your products may not appear in all search results on available surfaces across Google. 

*Add a canonical_link attribute 

Sellers can use this feature to tell Google that you would rather use the canonical link for the production of the web search index rather than the value submitted for the link attribute. 

*Set up Shopping configuration and shipping policy links

It may be helpful to add a link to your shopping policy to your program settings.

Amazon recently launched a new program that allows influencers to share their favorite products, and get paid for it, all with one convenient link. This program, called the Amazon Influencer Program, allows people with substantial social followings on Youtube, Facebook, Instagram, or Twitter to create a storefront to showcase their most loved Amazon products, all while earning a commission on each qualifying purchase. Influencers enrolled in the program will receive their own page on Amazon with an exclusive vanity URL that houses links to all of their most loved products and can be shared on varying social media channels, making it easier for their followers to shop. This feature comes in handy when linking products just isn't an option, or if you have multiple recommendations to share at once. Gone are the days where an influencer’s product links get lost in the noise. Now, they are all housed in one shoppable spot, streamlining the process of connecting their followers to their recommended products.

Influencers across all industries are able to participate in this program as long as they have a substantial number of followers and good engagement numbers on their social media presence. In order to become a participant, one must apply. Twitter and Youtube content creators can receive real-time approval, and the process for Facebook and Instagram creators can take up to 5 days. This program is similar to Amazon’s other notable program, Amazon Associates. This new program is an extension of the first since it allows influencers to have a place to house all of their favorite products, rather than making commission off of individual product links.

What are Virtual Reality and Augmented Reality?

Virtual reality is an immersive experience that mimics a user’s reality, while augmented reality adds digital components to a viewer’s screen. Virtual reality and augmented reality, often abbreviated as VR/AR, can combine for a mixed real and digital experience. This blog post will examine the rise of VR/AR, the mobility of these technologies, and e-commerce problems that VR/AR can solve.

The Rise

In 2022, the VR/AR market size worldwide is expected to reach $190 billion. This is a massive increase from $20.4 billion in 2019. VR/AR technologies are entering into everyday spaces. For example, if you were to conduct a basic Amazon search today, you would come across over 200 VR headsets available for purchase.

One of the perks of virtual and augmented reality is their accessibility and mobility. According to a Pew Research Center study, over 77% of US adults own a smartphone. Smartphones have incredibly advanced capabilities that make virtual and augmented reality feasible for millions across the US. The sheer size of the VR/AR market demonstrates a need for companies to incorporate these technologies into their marketing strategies.

Where Virtual Reality and E-Commerce Meet

Issue: The Abandonment Problem

In 2018, over 77% of shoppers abandoned products in their shopping carts before purchase. On mobile devices, 86% of shoppers exited out of the checkout process with products in their cart. Mobile-focused marketing efforts, like virtual and augmented reality, enhance the likelihood that an individual follows through to the point of purchase. So, how can you implement VR/AR into your marketing strategy to fix this problem?

Solution: Virtual Shopping Experiences

In 2018, more than 24 million virtual reality devices were purchased around the globe. As these devices enter into the hands of consumers, they enhance the consumer purchase path. Consumers can slip on a mobile headset and immerse themselves into the virtual version of your store. They can browse and test out products, seeing first hand how these products fit into their homes and offices. Advancing technology means that the shopping experience is no longer confined to physical stores or online stores.

Case Study: Lowes’ “Holoroom How To”

In Spring 2017, home improvement store Lowe’s did just that when they introduced a VR/AR DIY skills-training clinic called “Holoroom How To”. Customers were able to learn household repair skills through an HTC Vive VR device, bringing new meaning to the concept of “try then buy”. Customers were able to test out certain products before they purchased the items and put them to use fixing their homes.

Case Study: Ikea’s Place AR App

Swedish furniture company Ikea also implemented VR/AR into their marketing strategy with the Ikea Place App that enabled users to place Ikea furniture in their homes digitally in live time. The app’s augmented reality function enables users to see pieces of furniture overlaid in their current living rooms, dining rooms, and kitchens, analyzing the object’s color, shape, and size. This lets users see how products will fit into their lives, not just how they will interact with the product.

Hybrid Purchasing

In 2016, 209.6 million people in the United States bought at least one product online. By 2021, this number will increase to an estimated 230.5 million people. This makes the United States a leading e-commerce market. However, despite growing numbers of online shoppers, some consumers still prefer traditional purchasing channels like brick-and-mortar stores. So, how can e-commerce stores create an online shopping experience that mimics the physical shopping experience that some people still want?

An example of this is augmented reality headsets in retail stores. While a customer is shopping, they could use an AR headset while they viewed items around the store. As they looked at products, they may see notifications appear around certain products, providing them with additional information or discounts. Augmented reality enhances the shopping experience beyond reality- an amazing feat with endless possibilities.

A Glimpse into the Future

Virtual and Augmented Reality technologies show great promise at achieving a truly immerse customer purchasing experience. These technologies further shoppers’ involvement in their purchases. The addition of VR/AR technologies can push your e-commerce plan forward, as VR/AR is becoming increasingly used across the United States.

The future of e-commerce lies in the possibilities that virtual reality and augmented reality bring towards the shopping experience. Are you ready to enhance your e-commerce marketing strategy? Let Relevance Advisors help you with all of your digital marketing and SEO needs today!

Ensuring that your online retailer’s Instagram profile is registered as a business account rather than the standard individual account is vital to optimizing your brand’s social media marketing potential. 

Marking your profile as a business account indicates to viewers the purpose of your page with a category label under your name, but also hyperlinked location, website, and contact information in your profile’s bio.

It also gives you complimentary access to valuable business analytics tools, all grouped together in the Instagram Insights tab on your profile.

Below we have outlined the Instagram Insights tools most useful to your online brand presence and ultimately, conversion:

1. Engagement

The most important insight that Instagram offers is Engagement data by post.  Engagement measures the number of times that your post was liked, saved, and commented on.  Using the results for engagement of your post and reach (the number of unique accounts that have seen your posts) you can calculate your engagement rate.

Engagement rate tells you how the ratio of accounts who both saw your post and engaged with it, calculated by dividing engagement by reach.

With an understanding of the engagement rates of each of your posts, you are empowered to make data-driven decisions on which products, promos, and online marketing campaigns will be most successful with customers on your e-commerce platform.

2. Video Post Engagement, Instagram Story Exits, IGTV Average Percent of Video Watched

Ever since Instagram took a page out of Snapchat’s book and launched Instagram stories, Instagram users have grown accustomed to watching engaging, user-generated video content when they launch the app.  In fact, the engagement rate for video posts on Instagram is 38% higher than that of image posts. 

Ever since Instagram changed its algorithm of the order in which users see a post on their feed, launching video content on stories and IGTV is often a far more effective way of reaching your followers.

Monitoring your Instagram story insights can help you to put out the right amount of the right content that is most engaging to your followers.   Instagram story exits, the number of times that a user exited your story.  This metric can be helpful in understanding how interested your followers are in your story content.

The launch of Instagram TV (IGTV) has sparked extensive content creation from so many e-commerce brands.  Most notably, Kylie Jenner launched a campaign in IGTV promoting her new skincare line, Kylie Skin.

In your IGTV Insights is the average percent of video watched.  Monitoring the watch length patterns of your posts can help you understand how to best engage your followers enough for them to purchase your products.

3. Instagram Shopping Insights

The Instagram Shopping feature is still in its beta version but eventually many more online retailers will be able to take advantage of its industry-transforming product-sharing capabilities.  Retailers with access to this feature also have access to two valuable insight tools:

Product views-- the number of times people users on the product tag to view the product page

Product Button Clicks-- the number of times users tapped on the purchase button on the product page

Measuring product views and clicks online in your retailer’s conversion rate calculations will be useful in determining your effective Instagram Shopping strategy.

E-commerce is going through a period of transformation.  As Instagram makes it even easier to buy your favorite products without even leaving the app, e-commerce brands will need to pay more attention to their data analytics than ever before.  The line between sales and marketing will continue to blur and customer data from social media will be extremely valuable to maintaining sales.  Use these tools in the app to optimize your posts to best engage your customers.

For online retailers looking to dig deeper into their social media analytics monitoring, below are three external analytics applications available for purchase.  Many companies offer a free trial or free initial analysis.

  1. Iconosquare

Iconosquare, once a free resource for Instagram users, has expanded its functionalities into its robust Analytics Pro Dashboard for Facebook and Instagram.  This tool is great for retailers looking for analytics on audience engagement as well as content scheduling and activity management.

Take advantage of their free Instagram Audit which analyzes 20 metrics on your last 30 posts over the last 30 days and provides advice from account settings to content strategy.

HootSuite, best known for its Instagram scheduler, also has its own analytics platform.  HootSuite Analytics has extensive functionality across many social media platforms in tracking, measuring, and sharing key social media metrics.  It goes above and beyond Instagram Insights in that it can run customized reports at any time and shows you historical trends of your data. 

Retail is often seasonal and moving faster than ever.  Measuring what you need, when you need it is more important now than ever before.

Minter.io’s Instagram Analytics measure the following metrics and more in order to help businesses optimize their social media outreach.

Optimizing your social media pages is vital in the dynamic world of e-commerce today.  Relevance Advisors is here to serve the digital marketing needs of your online retailer.

With over 610 million members and 30 million companies represented, it’s no wonder why LinkedIn has become one of the most valuable platforms for businesses. LinkedIn is not only a great tool for building company awareness, but a hotspot for business to business interactions due to its industry-focused content and professional nature. As more businesses join LinkedIn every day, it’s important for your company to keep up with the B2B interactions occurring on this business-focused platform. Interested in learning more about the benefits of LinkedIn? We’ve defined five reasons for your business to take advantage of this growing network. Read on to learn why your B2B company should utilize LinkedIn for future lead generation.

1. Focus on the Business

What do you get when you add your CV to Facebook and remove the family photos and Buzzfeed quizzes? LinkedIn, a platform designed specifically for businesses and business professionals. Thanks to LinkedIn’s targeted audience and user base, it’s easier for your company to connect with relevant industries and active consumers without extraneous content. That’s why an overwhelming 91% of marketing executives choose LinkedIn when asked where they find relevant, high-quality content. When compared to other social media platforms, LinkedIn creates more traffic than Twitter and Facebook combined because of its focus on business. Wave goodbye to the days of searching through and scrolling past unrelated content. LinkedIn has made it easier than ever to reap the benefits of a social platform.

Source: Sumo

2. Gain Industry Insight

In order for your business to grow in your industry, it’s a good idea to know about your industry. With LinkedIn’s customizable feed, you can easily learn about your competitors, explore potential partners, and keep up to date with industry-related news. This makes sense, considering LinkedIn is one of the most popular business-focused platforms available. Lucky for us, LinkedIn is best suited for business-to-business interactions. After all, the top ten most liked pages on LinkedIn are B2B companies, and a whopping 94% of B2B marketers use LinkedIn to distribute content. With all of this industry-specific content being shared, it’s clear that LinkedIn is a powerful tool for any B2B company to connect.

3. Provide a Deeper Look

Beyond the basic information displayed on your company’s LinkedIn account, account viewers can also easily interact with your company’s website and employee profiles, which can provide other companies with a deeper look into your business values, services, and past work. Additionally, LinkedIn allows your company to share content like white papers, blogs, and reports. This creates a dynamic, relevant flow of information that can pull in potential leads from your industry. That’s why 97% of B2B marketers used LinkedIn to share content. Between easy access to your company’s website and the ability to share a consistent stream of content, LinkedIn can give your business the exposure it needs to grow.

With over 260 million active users on LinkedIn, a plethora of new content, connections, and opportunities are always just a few clicks away.

Credit: IronPaper

4. Benefit from Frequent Connections

Whether you’re a small business owner, a corporate executive, or a college student trying to land their first internship, you’ll surely benefit from the connections you create on LinkedIn. Lucky for B2B companies, 61% of activities on LinkedIn are industry networking activities, making LinkedIn a great platform to connect with other businesses. Thanks to LinkedIn’s recommended connections column, your connections won’t remain stagnant either. LinkedIn constantly recommends profiles with similar interests and mutual connections, making it easy for your business to interact with potential leads. With this in mind, it’s no surprise that 93% of B2B marketers now consider LinkedIn to be the most effective site for lead generation.

Source: Design Lobby

5. Create a Sense of Stability

Let’s face it: The moment that you visit a company’s blank Instagram profile or lackluster Facebook page, you lose confidence in the company. With social media playing such a massive role in today’s marketing, it’s crucial to have a strong digital presence in order to generate leads. A strong digital presence means consistent posts, updates, and interactions. Thankfully, LinkedIn’s content sharing features can help you do just that. Having tracked over 9 billion content impressions, it’s evident that LinkedIn is able to make your business seem present, active, and visible all while feeling accessible to your target audience. Over 80% of B2B leads generated through social media come from LinkedIn, so it’s time for your B2B company to let LinkedIn do the talking!

Interested in learning more about LinkedIn features to help your B2B company drive online sales? Stay tuned for next’s week article for more specific LinkedIn business strategies. In the meantime, leave us a note below to see how Relevance Advisors can boost your lead generation.

With a user base of 291 million and growing, Pinterest is a marketing platform that is too influential to overlook. Pinterest offers huge potential for e-commerce marketing as users conduct over 2 billion searches each month. Whether users know exactly what they are looking for or are perusing the platform in their free time, Pinterest has an impact on the consumer purchase path.

Pinterest + E-Commerce

Pinterest users, also referred to as Pinners, tend to start searching for products twice as early in the purchase process as they do on Google and Facebook. This means that your company has more time to place your products in front of users before they purchase. Research conducted at the University of Massachusetts Dartmouth on Pinterest usage for shopping found that the platform had the highest sales conversion rate in comparison to larger social platforms. And, to reiterate all of the amazing return from Pinterest marketing- Promoted Pins return an average profit of $2 for every $1 spent on advertising.

Promoted Pins

Pinterest offers paid advertising in the form of Promoted Pins. These pins appear in users’ search results like a regular Pin but with an additional “Promoted” label at the bottom. Promoted Pins are set up with specific campaign goals such as brand awareness or traffic. Campaigns can be set up with custom audiences, demographic targeting, and location targeting metrics.

Promoted pins are great because they blend in seamlessly with regular content. This integration means that specific targeting tactics are even more important. Specific targeting increases the chance that a user sees your product at some point during their Pinterest shopping experience.

But, in order to create a Promoted Pin, you have to create a Pinterest profile. Your Pinterest profile is an opportunity to start optimizing your brand before you even create an advertisement. By giving your Pinterest profile a straight-to-the-point description with 2-3 keywords related to your brand, you ensure that users are directed to your profile when they type in any of the keywords of your description.

Another easy way to enhance your Pinterest account is to include several boards with pins on your profile. These pins are a great opportunity for you to reach more users at no cost. For each pin, you should also include a relevant pin description. Pin descriptions are a great place to add information about your product that could attract a potential consumer. Within the pin, you can also add a few relevant, quality keywords to the end of each description.

Interest Targeting

When creating your Promoted Pins, it is important to implement interest targeting. Interest targeting allows you to choose specific interest groups that your ads should appear in front of. This puts your products in front of users who have browsed in the past for similar products.

Pinterest now offers over 5,000 of these interest categories, called Taste Graphs. These highly specific interest categories include everything from bathroom organization products to company email newsletter designs. If you are a seller of organic cosmetic products, you could implement Taste Graphs like “all natural beauty products” or “women’s beauty products” for your Promoted Pins.

Keyword Targeting

Most users utilize Pinterest as a search engine, typing their query into the Pinterest search bar instead of Google or Bing. When you are creating your Promoted Pins, you have the option to add keywords in addition to interests groups. One of the tools that Pinterest has in Promoted Pins provides you with searchable keywords and their Monthly Search volume. Here, you can conduct a basic search for keywords, see suggestions, and examine which keywords have the highest search volume. Bidding on keywords in Pinterest is just as important as bidding on keywords on traditional search platforms like Google and Bing.

To help you come up with keyword ideas, you can build out a list of potential keywords through a simple Pinterest search. For example, if you were to just type “sweaters” into the Pinterest search bar, the results page would look something like this:

Just below the initial broad search query are suggested keyword modifiers. This quick Pinterest search shows you what more specific queries people are conducting on the platform, providing you with an opportunity to target your ad toward a more niche and highly targeted group of users.

Why does Pinterest matter?

Promoted Pins put your products in front of high-intent audiences-- the users who are most likely to purchase your product. As an e-commerce company, you understand how important it is to connect products with people. Pinterest enables users to do just that, as 90% of Pinterest users say that Pinterest helps them decide what to purchase. With so many users turning to Pinterest for their shopping, Pinterest should be the next platform that you implement into your e-commerce search marketing strategy.

Ready to optimize your Pinterest strategy? Drop us a note below and let Relevance Advisors help you maximize your e-commerce Pinterest marketing potential.

Conversion rate is a powerful measurement tool that provides valuable insight into the behavior of your website’s visitors. Calculating the conversion rate -- the percentage of website visitors who complete a desired action -- can be highly beneficial in determining how effective your website is in accomplishing your business goals. Whether the goal of each webpage on your site is a click on a product page, a newsletter sign-up, or a purchase, monitoring your conversion rate(s) and implementing strategies aimed at increasing conversion will provide greater value to your business.

According to the 2018 State of Conversion Optimization Report by CXL, last year, over 90% of marketing optimization professionals across various industries responded to a survey stating that the priority of conversion optimization remained the same or increased compared to the year before.  

Don’t let your website fall behind.

Below, we have determined five optimization strategies that are essential to maintaining and increasing your website’s conversion rate(s):

1.  Make it easy for your customers to buy.

We have all arrived at a store looking to buy something but found ourselves lost, whether it was in the process of searching for a product, a price tag, or even the checkout.  Often, customers who find themselves in this situation give up and leave the store.  

Just as it can be difficult for customers to navigate a store without a sales associate, your website’s visitors are online without anyone on your team to guide them.  Ensure that your website is simple to navigate at every point in the visitor’s journey.

We cannot overstate the importance of a simple landing page, a clear page navigation system, and an easy conversion process (checkout, sign-up, registration, etc), all geared toward your visitor’s optimal website journey.

2.  Tell a compelling story.

Have an abundance of content on your website appealing to your target audience, and have little else.  Understanding what is important to your audience’s experience on your site is vital, because it is now harder than ever to hold people’s attention online. 

According to a series of studies generated by researchers from the Journal of Behaviour and Information Technology, it takes a mere 50 milliseconds, or .05 seconds, for website visitors to form an opinion about a webpage.  Make sure that your audience’s first .05 seconds on the site include the graphics and content that most appeals to them.

3.  Utilize user-generated content.

Millennials have the highest purchasing power of any generation today.  Due to the vast amount of information-sharing that occurs on social media, millennials have come to value social proof when making a purchase or using a new product or service.  

Facilitate trust with your website’s visitors by embedding your social media pages into your website and by highlighting customer reviews from social media platforms and other external sites.  Not including this information on your site gives visitors a reason to leave and find this information elsewhere. Keep users on your website and one step closer to conversion.

4.  Prevent technical difficulties.

Few things are more frustrating than the endless spinning cycle of a loading icon.

Slow website speed, a device unfriendly/incompatible user-interface, and low-quality, pixelated media are all valid reasons for dissatisfaction for online browsers.

Just as typos and misspellings are seen as unprofessional, a website with technical difficulties can be equally distasteful, and makes a difference in how your website is perceived by visitors.  

In fact, 47% of consumers expect a website to load in 2 seconds or less.  40% abandon a website that takes longer than 3 seconds.

5.  Experiment.

Once your website receives adequate traffic, you are able to perform split tests and other experiments.  Split tests measure the performance of two different versions of a web page (control group, experimental group) for website visitors.  Make adjustments to what most appeals to site visitors and ultimately optimize the conversion rates of each page.

Using Google Content Experiments and Google Analytics, your company can measure the performance of similar web pages in many different experiments to scientifically optimize conversion rates.

The sooner you start experimenting on your website, the faster that you can implement the most optimal solutions and start achieving higher conversion rates.

Using conversion rate and other advanced data analysis tools, Relevance Advisors can take your business even further.  Please reach out and let us know how we can help improve your website’s needs this summer.

Google AdWords remains the "number 1" choice for most advertisers and brands looking to quickly and effectively promote their products or services on the ever-so-competitive web.

Here’s why: Google display campaigns reach 90% of global internet users. And on an average, buyers who have seen display ads are 155% more likely to search for the respective brand.

In addition, businesses make an average of $2 in revenue for every $1 they spend on Google AdWords. And AdWords generates highest ROI amongst all online advertising channels.

But here’s the BIG CHALLENGE: For long, advertisers have been faced with the challenge of getting their ads in front of specific, targeted audience.

So does this mean you’ve no options for identity-based targeting to ensure that your ad is shown to people who you actually want to target?

The answer is a resounding NO!

You’ve Google AdWords ‘Customer Match’ at your rescue!

What is Google AdWords Customer Match?

Google Adwords’ Customer Match is a feature that allows advertisers to create and target (or exclude) their own list of users by uploading their customers’ or prospects’ names, email addresses, phone numbers and/or addresses.

What Benefits Does Google AdWords Customer Match Offer?

Google’s flagship ‘Customer Match’ comes packed with a host of benefits for advertisers. One of the biggest benefits of using Customer Match is that advertisers can easily show their ads to more relevant, targeted audience. This means advertisers can reach customers and prospects who already know about their brand, services or products.

Customer Match can particularly help advertisers:

How does Google AdWords Custom Match Work?

As soon as you finish uploading your target list, Google AdWords matches your contacts to Gmail accounts, signed-in browsers and corresponding email addresses. Usually, AdWords matches around 50% of the list you upload to devices.

Here’s how Customer Match procedure works:

Let's assume you’re looking to promote your new product to your existing buyers with Google ads.

Here's how Google AdWords Customer Match will work:

How to Upload Customer Match Files?

Uploading Customer Match files is a fairly easy process and you can do it in five easy steps.

Step #1: Log-in to the new Google AdWords interface.

Step #2: Once logged-in, you’ll need to click on the ‘Wrench’ icon on the top right and select ‘Audience Manager’.

Step #3: Now, select the blue + button and select +Customer list.

Step #4: Then, simply name your audience; choose the data file (Email, Phone, First Name, Last Name, Country, Zip) that you wish to upload.

Step #5: Lastly, select if your data is hashed or unhashed.

That’s it! Now you can use your customized target audience lists across all Google properties – Gmail, YouTube, display, and search.

PS: According to Google, Customer Matching process could take up to 48 hours.

Over to You!

All in all, Google AdWords’ Customer Match is your best bet if you’re looking to lure-in audiences of the highest possible value. Simply put this learning into practice, get started with the creation of your tailored customer list now and get set to drive more traffic, leads and revenue this year.


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