Retailers have been using dynamic remarketing for some time. Recently, however, Google has made this extremely successful remarketing tool available to all types of businesses.
As a reminder, remarketing allows you show ads to people who have already interacted with your brand, via your website or mobile app. Dynamic remarketing, however, customizes those ads to showcase products or services in which each specific customer has already shown interest based on their site activity. Retailers already using dynamic remarketing have reported significant increases in conversion rates based on these very relevant ads bringing previous visitors back to your site to complete what was started.
Some key features of dynamic retargeted ads are:
- Mobile-optimized. Ads are automatically optimized for mobile so that they can appear seamlessly across screens.
- Conversion-Optimized. AdWords can prioritize winning a higher value conversion over a lower value conversion, rather than simply optimizing for the most total conversions.
- High-performance layouts. AdWords predicts which dynamic ad layout is likely to perform best for the person, placement and platform where the ad will show.