Google announced in early August that they now use HTTPS/SSL as a ranking signal in their algorithm. This signal affects fewer than 1% of global queries and carries less weight than other signals, but Google may increase the impact of this signal in the future.

With HTTPS, information is secured by three key layers of protection:

  1. Encryption — While the user is browsing a website, prevents hackers from listening to their conversation or stealing their information
  2. Data Integrity — Ensures data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected
  3. Authentication — Proves that users are communicating with the intended website and protects against man-in-the-middle attacks

Users increasingly want privacy and security on the web, and we recommend ensuring your users have a secure experience with your website.