In the past, Google has made the proper changes to allow sites to be viewed on modern devices. Now, they are making it easier for users to discover more mobile-friendly content.
On April 21st, mobile-friendliness will be integrated as a ranking factor, affecting mobile searches in all languages around the world. This makes it especially important for digital marketers to craft their mobile websites to be user-friendly in order to compete with other search results. Here are some tools that will help guide your mobile site development:
Google has also recently introduced App Indexing-- a way for users to surface relevant content from their downloaded apps shown on the search results page.
Google is currently using information from indexed apps as a ranking factor for signed in users with the app installed. Learn more about how to implement App Indexing by following Google’s step-by-step guide on their developer site.