In the past, internet browsers looking for a product to buy online would have to search for the product in Google and click on each of the search results to see if indeed that website (1) had a product they were looking for at the right price, size, color, style, etc. and (2) had a […]

Why You Should Be Creating Youtube Content: Creating Youtube content and advertisements is one of the best online marketing decisions that you could make for your brand today.  Youtube has created the second largest search engine and largest video streaming platform in the world, giving your brand the opportunity to showcase yourselves to a wide […]

In a world where the internet is easily kept in our bag, on our wrist, and in our back pocket, it’s easier than ever for people to stay connected. With such frequent and accessible connections, it’s no surprise that people are deeply invested in social media platforms. Digital consumers spend nearly 2.5 hours on social […]

Source: TapClicks (Link) Did you know that the first search on the first page of Google results has a click-through-rate of over 37%, while the 4th position only has a CTR of 3.63%? This demonstrates what many marketers already know- a higher rank on Google aligns with a higher number of clicks. But how do […]

Before the recent beta-release of Instagram Shopping, Instagram users visiting the profiles of retail brands on the platform were only able to view images and videos of products, with captions directing Instagram users to the website link in their profile bio.  That link would take you out of the Instagram application in order to view […]

As our digital world progresses, it’s important to stay up with the times - and we’re talking more than just refreshing your Facebook feed every half-hour. There are currently 9 billion content impressions on LinkedIn every week, meaning that if your company is active on LinkedIn, then there’s a good chance that your company is […]

Last year, Google announced a new streamlined process that shows your products to customers, at no additional cost to the seller, in unpaid (non-ad) product results in places like Google Search and Google Images. Showing potential customers accurate and updated product information is essential to successful shopping journeys on Google. This new platform makes it […]

Amazon recently launched a new program that allows influencers to share their favorite products, and get paid for it, all with one convenient link. This program, called the Amazon Influencer Program, allows people with substantial social followings on Youtube, Facebook, Instagram, or Twitter to create a storefront to showcase their most loved Amazon products, all […]

What are Virtual Reality and Augmented Reality? Virtual reality is an immersive experience that mimics a user’s reality, while augmented reality adds digital components to a viewer’s screen. Virtual reality and augmented reality, often abbreviated as VR/AR, can combine for a mixed real and digital experience. This blog post will examine the rise of VR/AR, […]

Ensuring that your online retailer’s Instagram profile is registered as a business account rather than the standard individual account is vital to optimizing your brand’s social media marketing potential.  Marking your profile as a business account indicates to viewers the purpose of your page with a category label under your name, but also hyperlinked location, […]