If you listen to the radio, stream music, or subscribe to podcasts, chances are you’ve heard an audio ad. Unlike more visual methods of advertising, this type of ad relies heavily on stellar voice work, sound effects, music, and messaging to capture the attention of listeners. Despite the popularity of audio ads, they’re often overlooked […]
TikTok, a popular social media app, was released in September 2016. Since then, it has truly taken the world by storm, with over 730 million user downloads in 2019 alone. Given its increasing popularity, it’s important for e-commerce brands to consider the app when thinking about their social media presence. An Introduction to TikTok TikTok […]
With the start of the shortest month of the year, Google announced big changes for their keyword matching behavior. Namely, Broad Match Modified is going away and all of those capabilities will now be included under Phrase Match. As a refresher, BMM (denoted with +) included the keywords and/or close variations. Your Ads would show […]
Imagine you’re shopping for a new bike online. After hours of searching, you come across the perfect product and begin the checkout process. Before you make your purchase, however, you’re invited to sign up for a mailing list. You decide to subscribe, and immediately, an email pops up in your inbox welcoming you to the […]
The content and layout of a product page are some of the most important aspects of an effective e-commerce site. As an online retailer, your main goal is to maximize your conversions, and an optimized product page can make all the difference. Still, the benefits go beyond just sales; proper pages can increase brand awareness, […]
Instagram has millions of users worldwide, making it a must for any business looking to improve its social media presence. Though known as a platform for posting pictures and short videos on a permanent feed, the app offers another way to share content that you may have overlooked. Instagram Stories were introduced back in 2016. […]
For online retailers looking to expand their brand presence and target potential shoppers who are already interested in similar products to theirs, Pinterest is a wonderful platform to advertise on. Although it hasn’t always seemed big enough to compete with the likes of other major social media platforms, many people do not realize that Pinterest, […]
What is it like to be an intern at Relevance Advisors? I’m glad you asked! My name is Michaela, and I am finishing up my role as the summer 2020 intern for Relevance Advisors. Over the past ten weeks, I’ve earned Google Ad Certifications, learned how to set up and manage Google Ads campaigns, written […]
Calendars, agendas, reminders, alarms, and constant alerts - oh my! With so many notifications popping up in the world, it can be easy to forget about the many minute tasks of digital marketing. Lucky for us, marketing automation can save us from unnecessary stress and wasted time. Read on to learn about the power of […]
It’s hard to deny the impact that Amazon’s e-commerce platform has had around the world. In 2018, Amazon made over 232 billion dollars, becoming the top platform for brands to sell their products on. As an ecommerce company, you know how important it is to utilize Amazon for your products. But exactly how you set […]
