Last month brought some big changes to Google’s ad and analytics features! Here’s our roundup of the top new features and announcements that Google introduced in August.   GA4 Improves App Performance Google provided an update on some new analytics features made available to app marketers who use GA4.  One new and improved audience tool […]

Amazon’s second Prime Day-level event of the year is quickly approaching. Today, we’re helping you prepare for this new mega sale, so you can be ready by the time it rolls around this fall.   Is This Prime Day Part 2?  Well… sort of? In a lot of ways, they seem to be pretty similar, […]

Since the replacement of Universal Analytics with Google Analytics 4, advertisers have seen significant changes to a variety of Analytics features, from the way metrics are counted to the way reports are formatted. Among these changes is the newest generation of a powerful type of attribution modeling: Data-Driven Attribution. Is this all news to you? […]

Local SEO is a vital component of any SEO strategy for a business with a physical address. Ranking well in localized results or on Google Maps can hugely influence whether people visit your store or your store’s website, not to mention whether those people purchase your product or service. You probably want to reach your […]

If you’ve spent some time dabbling in SEO, there’s a good chance you’ve heard of schema markup. Schema markup is something your average website user may never see; it’s microdata, code that is meant to be read and interpreted by search engines in order to determine whether your content is relevant to any searches. Schema […]

Content marketing can make a huge impact on your overall SEO efforts. Let’s talk about what content marketing is, and the importance of creating effective content for your website.   What is Content Marketing? As you might have guessed by the name, content marketing involves creating “content” – blogs, emails, social media posts, etc. – […]

Do you have an online business that you want to promote, but not sure how to begin? This quick guide will take you from a novice to a pro in all things ecommerce SEO! Let’s discuss what ecommerce SEO is, and then talk about some of the methods you can use to develop an ecommerce […]

Are you a business looking for some help with your SEO? Feeling overwhelmed? Relevance Advisors is here to help. We’re an Atlanta SEO agency with over 13 years of experience. Today, we’re sharing five SEO strategies for your business, and how we can help you take your SEO efforts to the next level.   1) […]

If you’re a marketing agency or a business that has your finger on the pulse of advertising trends and innovations, you may have heard of programmatic advertising. But what is it, and what are the benefits and challenges of using programmatic advertising to market your business or your clients’ businesses? Let’s talk about it.   […]

Amazon has finally announced the dates of Prime Day, and we’re here to help you prepare for the occasion. Whether you’re a Prime Day veteran or have never heard of the event, read on to learn the ins and outs of this year’s Prime Day, and how you can make it your most successful sales […]