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Our Experts Share Industry Updates.
September 9, 2014
AdWords to Eliminate "Close Variant" Match Type Option

Google has announced plans to remove the “close variant” option this month, no longer allowing advertisers to opt out. This matching option helps Google match keywords within the campaign and ad group to close variants including plurals and misspellings. For example, if an exact match keyword is listed as [kids clothing], searches for "kids clothng" […]

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September 9, 2014
HTTPS/SSL Now A Ranking Signal For Google

Google announced in early August that they now use HTTPS/SSL as a ranking signal in their algorithm. This signal affects fewer than 1% of global queries and carries less weight than other signals, but Google may increase the impact of this signal in the future. With HTTPS, information is secured by three key layers of protection: Encryption — While the user is browsing a […]

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September 9, 2014
Google Introduces Website Call Conversions

Google historically assisted advertisers in tracking calls within their ads.  Now, with Website Call Conversions, Google AdWords includes call tracking after a user clicks an ad. This enhancement will give advertisers significantly more insight into an area most advertisers do not currently measure. After a user clicks to the advertiser’s site, Google can dynamically generate a […]

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December 7, 2009
After the Click: Using Analytics to Improve

Delving into online analytics to give your visitors a better Web site experience is the No. 1 factor in search marketing success. Regardless of how high you rank in the organic or paid listings, customers ultimately decide whether to transact with you based on their experience on your Web site. While marketing plays an important […]

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