SEO is no longer about meta tags and PageRank. Yes, on-page optimization and links still matter, but there is so much more. The current landscape of SEO is about content, trust and authenticity - it's about building a strong brand that is particularly relevant for a certain set of topics. Panda, Penguin, Hummingbird, Pigeon and hundreds of unnamed updates changed the game. Are you ready to compete?
Join me for this Village Workshop session at Atlanta Tech Village, and we will take a look at the current landscape of SEO, what works and what doesn't. We'll cover the basics of accessibility and site description, but will also address intangibles such as brand awareness, authority and trust. Participants will have the opportunity to submit their site for live review and will be engaged in discussion about SEO strategy and the latest best practices.
Each company will have a unique set of SEO challenges and roadblocks along the way. You will leave with increased knowledge of the SEO landscape, context for where search is headed, and a practical understanding of the steps you can take to bring your digital brand to the next level.
Atlanta Tech Village
3423 Piedmont Road Northeast
Atlanta, GA 30305
Tuesday, March 31, 2015
2:00 PM to 3:30 PM (EDT)