The Magic of Marketing Automation

Written by: 
Michael Carroll
July 29, 2020

Calendars, agendas, reminders, alarms, and constant alerts - oh my! With so many notifications popping up in the world, it can be easy to forget about the many minute tasks of digital marketing. Lucky for us, marketing automation can save us from unnecessary stress and wasted time. Read on to learn about the power of marketing automation.

Marketing Automation: What is it?

In order to best utilize marketing automation, we must first understand what it is. Essentially, it’s exactly what it sounds like. Marketing automation is a technology that manages marketing processes automatically. This means that instead of a human managing the facets of marketing campaigns manually, marketing automation does it for the human. This significantly lessens the workload and works to avoid the human error that’s inevitably present in standard manual marketing management. Sounds great, doesn’t it?

Well, How Does it Work?

Through marketing automation campaigns, you can automate different tasks and transactions with ease. Whether it’s emailing, social media marketing, or live chats, it can be automated. With automation, your possibilities are practically endless! There’s a plethora of different software available to help you and your business stay up to speed with marketing strategies and methods of delivery. Installing automated marketing can be as simple as a few clicks!

Source: https://neilpatel.com/blog/marketing-automation-tools/

But Why Should I Use It?

One of the most obvious benefits of automated marketing is the increased availability of employees. This means increased productivity with some companies estimating up to 95% increases in staff productivity due to marketing automation. Additionally, marketing automation has shown to increase sales productivity by 14% and reduce marketing overheads by 12%. With statistics like that, it’s no wonder why so many companies are implementing marketing automation into their work lives. Beyond the improved flow and revitalized energy of your company, marketing automation also enables you to keep consistent communication and create a personalized experience for your customers. From crafting relationships to drive business with improved lead generation, there’s no doubt that a simple software is worth a try. After all, marketing automation has shown to increase lead generation by a whopping 451% and sales opportunities by 20%.

Source: https://www.transfunnel.com/blog/are-you-maximising-your-business-growth-with-marketing-automation-and-sales-enablement

While automated marketing is a great tool to drive business, it’s important to maintain an active role in the marketing process. In order to get the most out of your marketing automation, be sure to follow these best practices.

Define Goals

Efficient marketing is strategic and well planned, so it’s important to define a clear end goal for your marketing journey. What do you want to achieve? Make quantitative goals to explicitly define standards to be met and drive motivation to reach those set numbers. This will not only set your business on a solid track for success, but it will help define your marketing automation strategy, which will develop and grow over time with your company.

Use Visuals

Don’t underestimate the power of graphs, charts, and diagrams. There’s plenty of software available that can create visuals for you in the matter of a few clicks, so why not utilize it? Visuals are one of the most efficient ways to stay informed and respond quickly.

Analyze Often

Judge what is working and what isn’t. There’s no one strategy that works for everyone, so take the time to decide what works best for your company. Analytics are extremely valuable, especially when you’re just beginning your automation journey.

Create Content

While marketing automation is great for sharing the best leads and when to communicate with those leads, it can’t tell you how to communicate with them. To take full advantage of your automation platform, be sure to create content that represents your brand and shares your message. It’s time to turn your leads into conversions!

Be Realistic

Let’s face it, marketing automation can’t magically fix all of your marketing problems. When introducing this software to your business, it’s important to have realistic expectations and achievable goals for your industry. Some marketing ventures must be long-term in order to fully reap the benefits, so start exploring now!

What marketing automation software will you try out next? Share your thoughts and tips down below!

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