At Relevance Advisors, one of our core values is “Love What You Do,” so it’s no secret that we love digital marketing. On this Valentine’s Day, we’re giving you the inside scoop on what we do and why we love it. In a chocolate-covered nutshell, it’s our job to drive customers to our clients’ sites, grow their businesses, and increase their return on digital marketing investment. We strive to serve your needs and your customers’ needs while focusing on results and long-term success.
Think of us as the matchmakers of digital marketing. We help customers find the perfect business for their needs while businesses find the type of audience that is already in search of their product or services. Here are the top 5 ways we help companies and consumers achieve this.
When searching online, it’s easy to choose the first result that pops up. In many cases, the first results under the search bar are paid ads. With potential customers already searching for your products and services, we can drive traffic to your site and help these customers find you. Google Ads estimates that businesses get $8 in profit for each dollar they spend on Google Ads. We love helping you get the most value for your hard earned dollar, and we do that best in paid search marketing.
Although some paid ads display organic search results, search engine optimization (SEO) is a great way to make sure your site is found by potential customers who are looking for the specific products or services you offer. A BrightEdge study found that 51% of website traffic is from clicks in organic search results. We understand the way search engines operate and we can ensure your site is as competitive as possible when it comes to search result rankings. What’s not to love about that?
Having ads that drive traffic to your business is one thing, but understanding the data behind search and engagement behavior can help you reach your target audience. Using Google Analytics, we can gain consumer insights like the demographics of your audience, what they’re searching for, and which pages are being visited most or least. When we use analytics to find what your potential customers love, you can understand how best to maximize your keywords and landing pages so that your campaigns can bring in the most traffic and conversions.
With the ever-growing number of social media users, advertising on social media platforms is one of the fastest and most effective means of contact between your company and the larger audience of the internet. According to Pew, 79% of American internet users are Facebook users. Companies like Airbnb utilize sites like Facebook for their ads to emphasize “experiences” versus a mere place to stay. Ads and sponsored posts that are tailored to your social media accounts will attract the kind of audience that loves your brand because you are able to more effectively show the value your product or service brings to consumers.
Working in e-commerce can be difficult when you’re competing against what seems like an infinite number of online storefronts. But by utilizing Amazon’s marketing platform, we can optimize seller listings and profits by utilizing this unique algorithm (known as A9). For instance, their rules state that customers can only find your products if their search inquiry is matched to the product's keywords. Intentional marketing will help keep you ahead of the curve when it comes to online commerce and your customers will love how streamlined ordering from your company on Amazon will be.
Retailers have been using dynamic remarketing for some time. Recently, however, Google has made this extremely successful remarketing tool available to all types of businesses.
As a reminder, remarketing allows you show ads to people who have already interacted with your brand, via your website or mobile app. Dynamic remarketing, however, customizes those ads to showcase products or services in which each specific customer has already shown interest based on their site activity. Retailers already using dynamic remarketing have reported significant increases in conversion rates based on these very relevant ads bringing previous visitors back to your site to complete what was started.
Some key features of dynamic retargeted ads are: