New Mobile Search Ranking Factors

Written by: 
Benjamin Rudolph
March 17, 2015

In the past, Google has made the proper changes to allow sites to be viewed on modern devices. Now, they are making it easier for users to discover more mobile-friendly content.

On April 21st, mobile-friendliness will be integrated as a ranking factor, affecting mobile searches in all languages around the world. This makes it especially important for digital marketers to craft their mobile websites to be user-friendly in order to compete with other search results. Here are some tools that will help guide your mobile site development:

Google has also recently introduced App Indexing-- a way for users to surface relevant content from their downloaded apps shown on the search results page.

Google is currently using information from indexed apps as a ranking factor for signed in users with the app installed. Learn more about how to implement App Indexing by following Google’s step-by-step guide on their developer site.

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