Nothing impacts your site's ability to rank on the search engines more than your website content. Site visitors will click on your link, and if they don’t find what they are looking for, they will click the back button. Your goal is to provide relevant content at the time they are looking for the information.
We use 3rd party tools like Google’s Keyword Planner to identify keyword opportunities.
We review existing content and make recommendations to optimize.
We ensure that web pages titles, descriptions and headings are optimized for the target keywords.
We suggest content ideas to clients’ marketing teams.
We work directly with clients or freelance copywriters to optimize content for the search engines.
We review competitors’ websites to identify gaps & opportunities.
We ensure that analytics is in place to determine if the content resonates with the target audience.