Changing the look and feel of your website should not impact organic traffic when done properly. We work with the appropriate contacts to ensure that nothing is lost in the transition.
We will conduct ongoing reviews and recommendations of new website plans, code, and staging environment to create an optimal search experience.
We will create a redirect map from the old website and historical links to the new site.
We will identify highly valuable content and plan for the migration of it to the new website.
We will provide the development team feedback on the planned site architecture and URL structure.
We will ensure that Google Analytics, Search Console, and other accounts are transferred properly to the new site so data is not lost in the process.