Content marketers help clients create informative, engaging, and entertaining content for their website. From blog posts to website copy, effective content marketing can provide a major boost to your online presence.

Content marketing requires a deep understanding of the industry, the business, the brand voice, and the medium. Understanding these things is vital to crafting effective content, and that can have a big affect on your SEO rankings. More relevant content helps you place higher on the Search Engine Results Page (SERP) and can also impact customer perception.

Most messaging produced by your business falls under the umbrella of content marketing, including:

• Articles and blogs

• Emails and newsletters

• Infographics

• White papers

• Case Studies

Search engines typically favor websites that publish unique, quality content, making content marketing an especially important aspect of your SEO strategy. 

Providing informative, relevant content to your customers builds trust and can lead to brand preference. It’s a PR strategy just as much as it is a marketing strategy.

Relevance Advisors provides a variety of content marketing services, including:

• Content Strategy

  • Relevance Advisors conducts in-depth industry and competitor research to help your business plan and share valuable content on your website, including blog posts, informational copy, and more.  

• Keyword Research

  • We research the phrases that your potential customers are using to search for content like yours, then analyze and apply the results of that research to valuable content for your website.

• Paid Promotion

  • Relevance Advisors can help you promote your content via advertising and paid social media posts.

• Copywriting

  • We help you write professional, engaging content for your website, including product descriptions, headlines, and web page copy.

• Marketing Automation

  • We help you streamline time-consuming content management creation, personalization, and moderation using marketing automation software.

• Reporting & Measurement

  • Relevance Advisors provides your company with regular reporting on key metrics, complete with actionable recommendations.

Content Marketing is just one part of your digital marketing strategy. Learn more about our other services.