Search works well when customers are already looking for your product or service, but if your goal is to drive awareness or launch a retargeting campaign, display ads are another effective tactic you can use. Relevance Advisors helps you implement effective display ads and take full advantage of the flexible bidding options and unique opportunities that this type of ad offers.

Introduction to Display Ads

Display advertising is distinct from paid search in that it uses images or videos to advertise. Additionally, unlike search ads, display ads can appear on third-party sites. They’re an effective way to convey information that has a visual component.

How Display Ads Work

Display advertising is great for businesses that want to create visual ads that can spread awareness or retarget potential customers, and they take on many different forms.

Types of Display Ads

Display ads come in many text-based, image, or video forms, including:

  • Static and Animated Banner Ads

  • Interstitial Ads

  • Video Ads

  • Responsive Display Ads

While paid search ads are typically limited to search engines, display ads can be found on thousands of sites.

Why Display Ads?

Reach

With networks like the extensive Google Display Network (GDN) at your fingertips, you can show your ads on millions of different websites and mobile apps.

Get Creative

Display ads allow for a lot of diversity in size, format, and content that other mediums just can’t offer. This increased flexibility can help you achieve your goals in a way that is most effective for your business.

What We Do

Relevance Advisors provides a variety of Display advertising services, including:

  • Banner Advertising

    • We can help you share your messaging and implement banner advertising on multiple advertising platforms. We’re constantly tracking performance, and we provide regular reports so that you know your greatest strengths and areas for improvement.

  • YouTube Video Ads

    • Relevance Advisors helps you run effective video campaigns and provides useful insights and regular reporting to ensure that your messaging is optimized for success.

  • Retargeting/Remarketing

    • Relevance Advisors can run retargeting display campaigns that reach potential customers who have already shown interest in your product or service.

Display advertising is just one part of your digital marketing strategy. Learn more about our other services.

Banner Advertising
YouTube Video Ads
Retargeting / Remarketing

Ready to get started?

if you are interested to learn more about our company or services, we would love to hear from you.
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